SEO | SEM
Interesting two names for the same thing? SE0 Search Engine Optimization and SEM Search Engine Marketing
SEM, is everything that can be done to utilize the technology of Search Engines with the goal of promoting a web site and increasing it’s traffic, promote a business, increase profits.
SEO, therefore, would be a subset of SEM. No SEM campaign is complete without SEO.
SEO must be your first step in promoting your site. It is absolutely necessary in Today markets because search engines serve millions of users per day looking for answers to their questions or a solutions to their problems and we do have problems.
Another word to know SERP, Search Engine Results Page. It is a page displayed by a search engine in the response to a question, or can be a keyword although the page may also contain other results such as advertisements.